Ethna Yourell Högberg
Bolviksnäsvägen 2
139 90 VÄRMDÖ
Mobile +46-721-88 61 69



I have many years' experience of sales and development in retail both in Ireland, Scandinavia and the Baltics. My expertise is leadership and business acumen. My implemented measures carried out in the companies I've worked for has varied slightly, but consistently, it has meant
  • improved profitability
  • training of store managers
  • increased service among sales staff
  • effective cost control
  • increased brand awareness in the market
  • rent negotiations for existing stores
  • opening of new stores
My solid ability to quickly understand the specific nature of new situations and environments along with my experience makes me a open minded leader, which can quickly build effective relationships needed to work with missions with quick decisions and an acceptance from the rest of the company.


"Throughout the project, I felt that Ethna gave 110% and had total control. She is ambitious, goal-oriented, experienced and has a superior knowledge in retail. She has delivered a Flagship store that exceeded our expectations, a workplace full of energy and great atmosphere and most of all a successful end result and pleased owners. I am looking forward to having the opportunity to work with Ethna again."
Svante Tegner, MD Bubbleroom

"Ethna is present and wins her staff's confidence and respect, she is a true leader who leads the way by example. Her decisions are based on each stores potiental with continuous focus on sales, in short, she delivers. The company has steadily increased its sales over the industry average and increased its market share over the time Ethna worked on PO.P."
Christel Kinning, Polarn O. Pyret.

"With a clear structure in the company, a tight team has been created, who perform their duties with pride, participation and engagement. With a secure foundation in place the result has lead in particular to reduced inventories and positive increases in KPIs such as increased caption rate and increased average sales"
Fredrik Lewren, Chairman Sea Life

"Ethna possesses very good retail knowledge and has been a driving force within the Nordic organisation. Her ability to interact very well with people enabled her to establish good relationships with internal and external counterparts. Maximise profitability by optimising sell-in, maximising sell-out, analyzing profit and loss and achieving financial targets and retail KPIs. If opportunity is given, we would like to employ her again"
Patrik Nilsson, MD adidas Area Nordic